The Yugo – Bad Ideas #1

The Yugo was unarguably one of the worst cars ever to be sold in America. But how did this little car made in a communist country make it to American shores in the first place? This is the story of Malcolm Bricklin, relentless entrepreneur, ruthless swindler, and hopeless automotive magnate, and his ambition to sell the cheapest car in America. It’s the story of Yugoslavia, scarred by ethnic divisions, hoping for a day of glory in the west. And it’s the story of the Yugo, the little car that couldn’t, and how it became the biggest joke in automotive history.

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