McDonald’s vs Supermac’s: How McDonald’s Lost the BIG MAC Trademark

http://traffic.libsyn.com/badideas/BIG_MAC.mp3 Supermac’s and McDonald’s battle started when McDonald’s filed an objection to Supermac’s planned expansion in the EU. That much, like it or not, was business as usual. But the battle turned into a war when McDonald’s tried to take the trademark for one of Supermac’s signature dishes, the Snack Box. Supermac’s next move was,…